Beauty

There is a quiet authority in the way Jessica Marritt approaches aesthetics, one that prioritizes integrity over immediacy and long-term confidence over fleeting trends. As the founder of Second Look Medical Group, her work exists at the intersection of clinical precision and refined artistry, shaped by a clear intention to redefine how modern aesthetic medicine is practiced and perceived. From the beginning of her career, she recognized a disconnect within the industry. Treatments often leaned too far in one direction, either aggressively altering appearance or lacking the medical depth required to ensure safety and longevity. Her response was to build a space where those extremes could be reconciled, where advanced medical knowledge supports aesthetic outcomes that feel natural, balanced, and entirely personal. The foundation of her clinic is rooted in this duality, where every decision is guided by both science and an intuitive understanding of beauty. For her, aesthetics has never existed separately from medicine. Each client journey begins with a clinical lens, focusing on underlying causes rather than surface-level concerns. This approach allows her to deliver results that are not only visually refined but also structurally sound. By integrating medical assessment into every treatment plan, she ensures that enhancements are subtle, intentional, and aligned with the individual rather than imposed upon them. Safety remains a constant, uncompromising principle throughout her work. With more than a decade of experience in injectables, her expertise is supported by continuous education and a disciplined adherence to protocol. Every procedure, whether involving advanced laser technology or injectables, is carefully tailored, grounded in a deep understanding of anatomy and patient-specific needs. Beyond the treatment itself, she places equal importance on preparation and recovery, recognizing that true results are shaped as much by aftercare as they are by technique. Education plays a central role in how she engages with her clients. She believes that understanding is empowering, and that informed decisions lead to better outcomes and greater satisfaction. Each consultation becomes a dialogue, where the reasoning behind treatments is explained with clarity, including potential risks and realistic expectations. This transparency continues beyond the procedure, ensuring that clients feel supported throughout the healing process and fully aware of how to maintain their results. In an era heavily influenced by social media, she maintains a grounded perspective on beauty. Trends may come and go, often promoting unrealistic or uniform ideals, but her focus remains on individuality. She approaches each request with honesty, guiding clients toward choices that enhance rather than alter their natural features. There are moments when this means declining a treatment, a decision she sees not as limitation but as responsibility. In doing so, she builds trust that extends far beyond a single appointment. Looking ahead, she sees the field evolving toward a more regenerative and preventative model. The future lies in stimulating the body’s own capacity to repair and rejuvenate, supported by increasingly personalized and data-driven treatments. Rather than dramatic transformations, the emphasis will continue shifting toward subtle enhancements that preserve identity while improving overall skin health. Her personal philosophy is reflected in the simplest of habits. Sunscreen, she insists, is non-negotiable, the most effective and consistent step in any skincare routine. Beyond that, she advocates for simplicity, both professionally and personally. After long days at the clinic, her own rituals remain understated, focused on proper skincare, hydration, and mental stillness, reinforcing the belief that consistency outweighs complexity. Even outside her profession, her path would remain closely tied to healthcare, a reflection of her deeper motivation to improve how people feel within themselves. That same intention shapes the treatments she values most, particularly those that stimulate collagen and support the skin’s natural processes over time. These approaches align with her broader vision of beauty as something that evolves gradually, rather than something imposed instantly. Among the many experiences she has encountered, one recurring theme stands out, clients seeking to replicate someone else’s appearance. For her, these moments serve as a reminder of the importance of redirection, of bringing the focus back to individuality and self-acceptance. True aesthetic work, in her view, is not about imitation but about refinement, enhancing what is already there rather than replacing it. Through her practice and presence, including her visual storytelling on Instagram via Second Look Medical Group Instagram, Jessica Marritt continues to shape a more thoughtful narrative around beauty. One that is grounded in knowledge, guided by restraint, and defined by the belief that the most powerful transformations are often the ones that remain almost invisible.

A French pharmacist redefining beauty through simplicity, science, and trust Marine Vincent is quietly rewriting the rules with less, In an industry built on excess. As the founder of The French Pharmacy, your journey begins with a philosophy deeply rooted in French culture, where skincare exists at the intersection of health and beauty. For you, it has always been about trust, formulas that are tested, reliable, and respectful of the skin. When you moved to London, you noticed a striking difference. While innovation was everywhere, the reassuring presence of pharmacist led guidance and simplicity was missing. That absence became your purpose, to introduce a more grounded approach where skincare feels logical rather than overwhelming, and where people feel supported rather than sold to. What you identified early on was a gap not in products, but in clarity. The modern beauty landscape is saturated with choices, steps, and promises, often leaving people confused rather than empowered. As a pharmacist, your instinct is to understand the skin as a condition, not something to constantly fix. This perspective became the foundation of your platform, offering guidance that cuts through noise with calm precision and a sense of reassurance that feels increasingly rare. French pharmacy skincare is often described as minimal yet effective, a phrase that perfectly reflects your philosophy. In practice, it is about doing less, but doing it well. Instead of layering multiple products, the focus shifts to a few essentials that are carefully formulated and suited to individual needs. Gentle cleansing, protecting the skin barrier, introducing actives when necessary, and daily sun protection form the core of a routine that prioritises consistency over complexity. It is a method that values patience, allowing the skin to respond naturally rather than forcing results. One of the biggest misconceptions you encounter is the belief that more is better. Many people assume that adding products will enhance results, when in reality it often leads to irritation and imbalance. The skin thrives on stability, something that is frequently overlooked in the pursuit of perfection. Your approach gently challenges this mindset, encouraging restraint, awareness, and a deeper respect for the skin’s natural function. For those overwhelmed by routines, your advice is refreshingly simple. A gentle cleanser, a targeted serum, a moisturiser, and daily SPF are enough to create an effective foundation. Skincare, in your view, should feel enjoyable rather than burdensome. When it becomes a ritual instead of a task, consistency follows naturally, and with it, real and lasting results. This idea of ritual is central to your philosophy, bringing a sense of calm and intention back into everyday routines. What sets French pharmacy skincare apart from global trends is its long term perspective. It is not driven by novelty, but by prevention, tolerance, and balance. While some global trends favour fast results through aggressive actives, the French approach is more measured, focusing on maintaining healthy skin over time rather than chasing immediate transformation. It is a philosophy that prioritises longevity over instant gratification. Your book, The French Skincare Bible, extends this philosophy beyond your practice. At its heart is a message of simplicity and reassurance. You aim to help people understand their skin so they can make informed decisions with confidence. Skincare, as you describe it, is not about control or perfection, but about creating a moment of care that belongs entirely to the individual. It becomes a form of self respect rather than self correction. The influence of social media, particularly among Gen Z, is something you observe with both appreciation and concern. While there is access to valuable education, the speed at which trends circulate often leaves little room for understanding. Ingredients are used without context, and routines are followed without reflection. For you, patience is essential, something the skin requires but the digital world often neglects. You advocate for slowing down, for observing how the skin reacts, and for making thoughtful choices rather than impulsive ones. The rise of skinfluencers reflects this duality. Some provide meaningful, educational content, while others contribute to misinformation. The challenge lies in the nature of content itself, it must capture attention, while true skin health is often quiet, consistent, and unremarkable in its progress. This contrast makes your voice even more important, offering grounded, science led guidance in a space that can often feel overwhelming. From a medical perspective, the growing obsession with perfect skin and early aesthetic treatments is concerning. Skin is dynamic, it changes, reacts, and carries texture, all of which are normal. The pursuit of flawlessness, often shaped by digital imagery, risks encouraging unnecessary interventions at a young age. You advocate instead for supporting the skin, strengthening it, protecting it, and allowing it to function as it is designed to do. Education, in your view, is the most powerful tool for navigating this landscape. Understanding fundamentals such as the skin barrier or the role of specific ingredients allows individuals to make informed choices. It also fosters a sense of discernment, recognising that truly effective skincare is rarely dramatic, but subtle and consistent. This return to knowledge is what you believe will ultimately reshape the future of beauty. Looking at the current state of the beauty industry, you see a moment of transition. There is growing awareness around skin health and simplicity, yet the pull of trends and rapid innovation remains strong. It is this tension that makes your work increasingly relevant, offering a balanced perspective in a fast moving world that is slowly beginning to value intention over excess. Through The French Pharmacy, your book, and your digital presence, you have created more than a platform, you have built a philosophy that resonates globally. One that replaces confusion with clarity, excess with intention, and pressure with confidence, while reminding people that skincare does not need to be complicated to be effective. Marine Vincent reminds us that beauty, at its core, is not about perfection but about understanding. Her approach brings skincare back to its essence, where science meets simplicity and where caring for the

Dr. Lara Devgan on restraint, identity, and the future of refined aesthetic medicine Elegance in aesthetics is rarely about what is added, but about what is understood. Dr. Lara Devgan has built her career on this philosophy, merging surgical precision with an artistic sensibility shaped by some of the most complex reconstructive cases in medicine. Known for her refined and natural results, she approaches beauty not as transformation, but as balance, identity, and quiet mastery. In this exclusive conversation with Meri & Rime, she reflects on the evolution of aesthetic medicine and the discipline required to practice it at the highest level. “Early in my training, I believed that reconstructive and aesthetic surgery existed in separate worlds. Over time, I came to understand that they are inseparable. My background in facial fractures, craniofacial reconstruction, cancer reconstruction, congenital anomalies, and burn surgery fundamentally shaped how I approach beauty. Those experiences teach respect for tissue, an understanding of anatomy under stress, and an awareness of how every millimeter matters. Aesthetic surgery is not separate from reconstruction, it is reconstruction at its most refined and deliberate form. One of the most meaningful evolutions in aesthetic medicine today is how patients approach beauty and self image. There has been a clear shift toward preserving identity rather than erasing it. Patients are no longer trying to look like someone else. They want to enhance their own features while remaining unmistakably themselves. Beauty has become more global, more nuanced, and more culturally aware. The goal is no longer transformation, but coherence, balance, and authenticity. My work has always centered around refinement and restraint. In an era where extreme transformations and viral trends dominate attention, I guide patients toward elegance and timelessness. Trends belong in fashion and makeup, not in the structure of the face. The results my patients seek are subtle, refined, and undetectable to others, yet deeply meaningful to them. When patients begin to understand that subtlety ages more gracefully than excess, restraint becomes something they aspire to rather than resist. The challenges I faced early in my career have not disappeared, they have evolved. Perfectionism in an imperfect world remains the defining challenge. I approach every patient with the same level of meticulous attention, which requires focus, humility, and discipline. I also trained during a time when overdone results were common, where faces were stretched and unnatural. Part of my work has been helping to guide the field back toward structure, balance, and true beauty. That mission requires consistency and a very specific mindset. The doctor patient relationship has also transformed significantly. Patients today arrive informed, opinionated, and often influenced by social media. While this creates more nuanced conversations, it also introduces challenges. There is a great deal of misinformation, along with unrealistic expectations shaped by heavily edited or artificial imagery. My role has expanded beyond treatment to include education and interpretation, grounding decisions in anatomy and reality rather than trends or digital distortion. The concerns patients bring today are also different from those in the past. There is a stronger focus on prevention, long term planning, and maintaining balance over time. Patients are thinking ahead, asking how to age well over decades rather than seeking quick fixes. They are also more interested in understanding the transition from nonsurgical treatments to surgical options. Growing alongside my patients has created a level of continuity and trust that is deeply meaningful in my practice. Balancing my work as a surgeon with my role as a skincare entrepreneur requires a clear commitment to principle. Science must always lead, and marketing should serve to explain rather than exaggerate. In an industry that often overpromises, responsibility means maintaining accuracy, restraint, and respect for long term outcomes. Credibility is built slowly and can be lost instantly. I believe in underpromising and delivering results quietly, rather than participating in short term hype that compromises trust. At this stage of my career, one of the most unexpected challenges is protecting depth. There is constant pressure to remain visible and responsive, especially in a fast moving digital environment. However, excellence requires time for study, precision, and thoughtful care. Preserving that space for focus is essential, even as visibility increases. Looking ahead, the future of aesthetic medicine will be defined by personalization and prevention. Treatments will become less invasive, more biologically tailored, and increasingly focused on preserving tissue rather than correcting damage. Recovery times will continue to shorten, and the overall philosophy will shift from intervention to stewardship. It is about maintaining and respecting what already exists, rather than altering it unnecessarily. For young doctors entering this field, the most important mindset is patience and humility. Technical skill is essential, but true mastery takes decades. There is no such thing as overnight success in this discipline. What appears effortless is built on years of repetition, discipline, and respect for anatomy and consequence. If you honor the process and remain committed to learning, the results will follow.” Dr. Lara Devgan’s approach to aesthetics is a powerful reminder that true beauty lies in precision, restraint, and understanding. In an industry often driven by immediacy and excess, her work stands as a testament to the enduring value of patience and integrity. Through her vision, aesthetic medicine is not just evolving, it is maturing into a discipline that celebrates individuality, respects time, and elevates beauty to its most refined form.

With nearly two decades in the aesthetics industry, Anna has witnessed skincare evolve from aggressive quick fixes to a more thoughtful, long-term approach rooted in skin health. Through her work and philosophy, she champions balance, education, and results that enhance rather than alter. In this exclusive conversation with Meri & Rime, she opens up about what modern beauty really means today. With nearly twenty years in the beauty and aesthetics industry, my perspective on skincare has completely transformed. At the beginning, skincare often felt like a race for quick results, stronger peels, more aggressive treatments, faster effects. If the skin was red, tight, or peeling, it meant it was working. Today, I see it very differently. Real skin transformation does not come from forcing the skin, it comes from understanding it. I have learned that healthy skin is built, not rushed, less is often more, and the skin barrier is the true foundation of beauty. Now, it is no longer about chasing trends or dramatic short term results. It is about creating a strategy that works with the skin, not against it. Because the most beautiful skin is not the one that looks good for a moment, it is the one that stays healthy, strong, and radiant over time. Balance is very important in modern aesthetic treatments. Today, the goal is not to change how someone looks, but to help them look like a fresher, more rested version of themselves. A good treatment should be almost invisible. People might say you look great or you look well, but they should not be able to tell exactly what was done. Too much product or overdone results can make the face look unnatural. That is why harmony matters so much. Everything should match the person’s natural features. After working with many different clients, I see some concerns come up again and again. The most common are acne and breakouts, not only in teenagers but also in adults, often caused by stress, hormones, or incorrect skincare. Sensitive skin is also very common, with many people experiencing irritation and redness because they use too many strong products. Dry and dehydrated skin is another frequent issue, where the skin feels tight, dull, and lacks glow. Pigmentation, dark spots, or uneven skin tone often appear due to sun damage or acne. Signs of ageing such as fine lines, loss of firmness, and tired looking skin are also widely seen. A major problem today is that people try too many products at once or follow trends from social media. Most skin problems come from overdoing things, not understanding the skin, and lack of consistency. A simple, well chosen routine often works much better than a complicated one. The beauty industry is always changing, so it is very important to keep learning. I stay updated through regular trainings and courses where I learn the latest techniques and treatments. I attend industry events such as beauty shows and workshops to discover new products and trends. I work closely with trusted professional brands like Chantarelle and learn about their innovations. My experience with clients also teaches me constantly, as every client is different. I also follow experts and read about new methods online. I never stop learning because the better I understand the skin, the better results I can give. What drew me to Chantarelle was a few very simple but important things. First, it is a professional brand created for clinics and beauty salons. The products deliver real results and work on actual skin concerns like acne, sensitivity, or ageing. The formulas are advanced and use modern technology and ingredients that go deeper into the skin to treat the cause, not just the surface. They are also safe for different skin types, including sensitive skin, which is very important in my work. The products are perfect for both professional treatments and home care, allowing me to combine both for better and longer lasting results. It is a trusted European brand with over twenty years of experience and strong knowledge in cosmetology. I chose it because it connects science, safety, and real results, which is exactly what my clients need. Social media and Gen Z trends have changed client expectations a lot. Today, many clients come with ideas from Instagram or TikTok. They often want fast results and treatments they have seen online. Expectations are very high, with many people wanting perfect flawless skin very quickly. Clients sometimes ask for treatments because they are popular, not because they are right for their skin. While people are more informed about skincare, they often mix too many trends and products. Social media has made clients more aware, but also more impatient. That is why my role is not only to treat the skin, but also to educate and guide clients towards what is truly best for them. If someone is thinking about aesthetic treatments for the first time, I always say keep it simple. Start with a consultation and do not rush. You do not need to do everything at once. Begin slowly and see how your skin reacts. Choose natural results, where the goal is to look like a better version of yourself, not a different person. Good results take time and there is no magic fix in one visit. Following aftercare is also essential because what you do after the treatment is just as important as the treatment itself. Start gently and focus on healthy, natural results. If I had to choose just three skincare essentials, I would keep it very simple. A cleanser to gently remove dirt, oil, and makeup, because clean skin is the first step to healthy skin. A moisturiser to keep the skin hydrated, soft, and to protect the skin barrier. And SPF, which is the most important one. It protects the skin from sun damage, ageing, and pigmentation. One skincare myth I wish people would stop believing is that if it stings or burns, it means it is working. This is not true. When

Afsennah Kalanawi stands apart with a philosophy rooted in truth, science, and deeply personal experience. As both an advanced trichologist and a product formulator, her journey into hair and scalp health was not born from trend, but from lived struggle. Today, she is reshaping the conversation around hair care, shifting the focus from surface beauty to the health of the scalp itself. In this candid conversation with Meri & Rime, she shares how authenticity, education, and results define her work. It actually started from my own frustration. I have Androgenetic Alopecia, Alopecia Areata and Eczema. I saw so many people, including myself, struggling with hair loss, scalp issues, and breakage, while the industry kept offering surface level solutions. No one was really talking about the scalp as the foundation. Once I understood that healthy hair starts at the scalp, everything clicked. That is what pulled me into trichology. I wanted real answers, not marketing promises, so I decided to do this myself. They influence everything. Because I work directly with real cases, I do not formulate based on trends, I formulate based on real problems I see daily. Hair loss, thinning, scalp inflammation, buildup, every product I create is a direct response to a real need. The results from my clients continuously refine my formulas. It becomes a constant feedback loop between science and real life results, and that is what makes the work so powerful. I stay very close to research, especially clinical studies and ingredient data. But I always filter everything through real world application. Not everything that works in a lab works on a real scalp. I combine scientific literature with hands on experience, and that balance is key. Seeing the results my clients achieve is what makes it all worthwhile. Social media has allowed me to break myths at scale. There is so much misinformation, people oiling incorrectly, using the wrong products, ignoring their scalp. Through content, I simplify complex science into something people can actually understand and apply. Education is the foundation of everything I do online. Customization is what sets my formulations apart. There is no one formula that fits all. Most products are generic, diluted, and focused on appearance rather than real results. My formulations are concentrated, targeted, and built around scalp biology. I do not just want hair to look good, I want to fix what is underneath so it can grow stronger naturally. Gen Z is more aware, but also more overwhelmed. They are willing to invest in self care, which is great, but they are exposed to endless trends. I believe the shift will move toward intentional care, understanding your scalp, your hair type, and choosing routines that actually make sense instead of copying everything online. When you finally understand what works for you, everything changes and becomes much simpler. I simplify everything and bring it back to fundamentals. What is your scalp type, what is your hair type, and what is your goal. Once you understand these, you know what to use and what to avoid. If something is just a trend without real benefit, I say it directly. My audience trusts me because I do not follow hype, I follow results. I have turned down many collaborations because they did not align with my values. I cannot mislead people for profit. My goal is always real results, and I continue to educate myself across trichology, cosmetic science, and herbalism to stay true to that. The future of hair care is personalized and scalp focused. We are moving away from generic products toward customized treatments based on individual needs. I also see a shift toward more natural but effective actives, especially alternatives to harsh treatments. Hair care will become more like skincare, targeted, intentional, and science backed. At the same time, it will become more simplified. You do not need dozens of products, just the right ones. One viral hair trend I actually approve of is scalp oiling, but only when done correctly. It should not be random oils applied without understanding. When used as a targeted pre wash treatment with the right ingredients for your scalp type, it can support circulation, reduce dryness and dandruff, and improve overall scalp health. The problem is that most people do it incorrectly or use the wrong formula. When done right, it is one of the most powerful habits you can have. I love spending time with my family and friends. After a long day, nothing compares to hearing my baby laugh and being with my husband. I manage almost everything myself, from consultations and analysis to formulation and testing. Alongside that, I am continuing a new study which takes several hours each day, usually after my baby sleeps. It is a busy life, but I always make time to unwind. I return to my own routine, deep oiling my hair, taking time for myself, and disconnecting. Those quiet moments are everything. In a space filled with noise and ever changing trends, Afsennah Kalanawi brings clarity. Her work is a reminder that true transformation does not come from copying what is popular, but from understanding what is personal. By bringing the focus back to the scalp and grounding beauty in science and honesty, she is not just treating hair, she is changing the way we think about it entirely.

Tamsen Rae on cosmetic tattooing, creative instinct, and the power of subtle transformation Some artists follow trends, while others quietly shape the future of beauty through instinct, experience, and an unwavering trust in their craft. Tamsen Rae belongs to the latter. With a journey that bridges makeup artistry, tattooing, and advanced cosmetic techniques, her work is defined by a rare balance of technical precision and intuitive design. Known for creating results that feel effortless yet transformative, she approaches every face as both a canvas and a collaboration. In this exclusive feature with Meri & Rime, she shares the evolution of her career and the philosophy behind her artistry. Honestly, this was always the dream. Even as a teenager, I knew I wanted to be a cosmetic tattoo artist, but at the time the industry had not yet reached the level it is today. I did begin with an apprenticeship in tattooing, but I found myself naturally drawn toward beauty and special effects makeup. Then everything changed when microblading became more visible. At that time, very few people in Montreal were offering it, so I decided to train and step into that space. With my background in both tattooing and makeup, everything finally aligned in a way that felt natural and right. Balancing artistry with technical precision is something that comes from both skill and intuition. A lot of my process is guided by feeling rather than rigid rules. Of course, symmetry is important, but true artistry comes from creating brows that genuinely belong to someone’s face. No face is perfectly symmetrical, so I consider angles, expressions, muscle movement, and how features evolve over time. I try not to overthink the process. I trust what I see and what I feel, and that is where the best results come from. My experience in film, fashion, and bridal has shaped my work in ways that I carry with me every day. Special effects makeup, in particular, trained my eye to create subtle illusions, which translates beautifully into cosmetic tattooing. While these fields may seem very different, they complement each other in a unique way. Throughout my makeup career, I was always known for brows. They have such a powerful impact on the face, often becoming the feature that defines and elevates everything else. Helping clients feel comfortable with treatments like nano brows begins with communication. Every appointment starts with a conversation. I take time to explain the entire process and understand what the client truly wants. It is natural for people to feel both excited and nervous, especially when it involves something as personal as a face treatment. My approach is always focused on subtle and natural results, because even the smallest adjustment can create a meaningful and beautiful change. When it comes to beauty standards, I do not believe Gen Z is shaping them as much as people assume. I often see more influence coming from women who have experienced different beauty eras, especially those who lived through trends like the thin brows of the nineties. They bring a deeper understanding of what works and what lasts. There is something powerful about the confidence and knowledge that comes with experience, and that continues to inspire modern beauty in a very real way. Restorative work is something I connect with on a deeply personal level. For many clients, especially those living with scars, alopecia, or hair loss following chemotherapy or significant hormonal changes—the experience extends far beyond aesthetics. It can play a role in healing, in reclaiming a sense of self, and in moving forward. While each person’s emotional journey is unique, being able to help soften visible reminders of the past is something I genuinely value. This work is not simply about appearance; it’s about offering support in a way that feels meaningful and affirming. The future of the industry is incredibly exciting. Technology continues to evolve, bringing new tools and techniques that expand what is possible. However, no matter how advanced things become, one element will always remain essential, and that is human connection. The trust built between artist and client, the shared experience, and the understanding developed over time are things that technology cannot replace. That connection is the true foundation of this work. Rather than focusing on trends, I believe in the timeless value of enhancing what someone naturally has. Working with a person’s unique features instead of trying to change them will always remain relevant. Beauty that feels authentic never goes out of style. For me, the greatest inspiration is always the individual sitting in front of me. Each face tells its own story, and that is where the artistry begins. A perfect self care day in Montreal reflects both the energy of the city and the comfort of home. There are so many beautiful places to explore, from spas like Bota Bota to art galleries and live music spaces. But at the same time, there is something equally fulfilling about staying in, creating a calm environment, and taking time for personal rituals. That balance between external inspiration and internal peace is what truly recharges me. What often surprises people about cosmetic tattooing is how much work happens behind the scenes. It is an ongoing process of learning, adapting, and refining techniques. Beyond the artistry, there is also the reality of running a business, managing operations, staying organized, and maintaining consistency. It requires both creativity and discipline. While the creative side is what people see, the structure behind it is what sustains everything. Tamsen Rae’s approach to beauty is a quiet statement of intention, one that values authenticity over excess and connection over perfection. Her work reminds us that true transformation does not come from dramatic change, but from understanding, enhancing, and respecting what is already there. In a world that often chases trends, her perspective brings beauty back to its most meaningful form, personal, intuitive, and deeply human.

Maja Wilinska on education, ethics, and raising the standard in modern aesthetics True expertise in aesthetics is not only defined by results, but by the responsibility behind them. Maja Wilinska has built her career on this belief, combining years of hands-on experience with a clear vision for education that prioritizes safety, skill, and integrity. As the founder of MW Beauty Academy in London, she is shaping the next generation of practitioners through structured training and real-world experience. In this exclusive feature with Meri & Rime, she shares how discipline, ethics, and continuous learning are redefining success in the beauty industry. My journey in the beauty and aesthetics industry began many years ago when I first started working as a practitioner. Over time, I developed my skills through direct experience with clients and ongoing professional growth. The idea for MW Beauty Academy came from a desire to create a space where aspiring practitioners could receive structured education combined with real practical experience. I wanted to support students in building confidence, while also ensuring they develop safe and responsible treatment practices from the very beginning of their careers. The aesthetics industry is evolving rapidly, and professionals today must continuously expand their knowledge. Strong technical skills are essential, but they are only one part of the foundation. Equally important are consultation skills, a deep understanding of facial anatomy, and maintaining high standards of hygiene and safety. Communication and empathy also play a crucial role, as trust between practitioner and client is at the heart of every successful treatment. Practical experience is one of the most important aspects of learning in this field. Theory alone is not enough to prepare someone for real clinical scenarios. Working with live models under supervision allows students to gain confidence and understand the realities of treatment. It teaches them how to conduct consultations, assess facial structure, and make responsible decisions based on individual needs. This hands-on approach is what transforms knowledge into true competence. Accreditation plays a vital role in maintaining professional standards within the industry. It ensures that training programs follow recognized guidelines and support continuous professional development. At MW Beauty Academy, we place strong emphasis on structured education and work alongside recognized organizations such as VTCT to support high quality training. This helps students build credibility and confidence as they progress in their careers. One of the most noticeable trends in the aesthetics market today is the shift toward natural looking results. Clients are increasingly seeking subtle enhancements rather than dramatic transformations. There is also a growing focus on improving skin quality and investing in preventative treatments. This reflects a more informed and balanced approach to beauty, where long term results are valued over quick fixes. Building a career in aesthetics requires a very specific mindset. Dedication, patience, and a willingness to continue learning are essential. This is not an industry where success happens overnight. Practitioners must approach their work with responsibility and respect for client wellbeing, while consistently refining their skills and knowledge over time. Safety and ethical practice are at the core of everything we teach at MW Beauty Academy. Students are trained in consultation procedures, identifying contraindications, maintaining hygiene protocols, and making ethical decisions in every situation. We emphasize that responsible practice always prioritizes the wellbeing of the client above all else. This foundation is what builds trust and ensures long term success in the industry. Being based in London provides a unique advantage. It is one of the most dynamic beauty markets in the world, constantly evolving with new trends, technologies, and international influences. This environment allows us to stay connected to global developments and ensure that our training programs remain modern, relevant, and aligned with the highest industry standards. Social media has become an important tool within the beauty industry, but it must be used responsibly. While it offers opportunities for visibility and communication, it should never replace proper training and professional experience. Practitioners need to maintain transparency, professionalism, and credibility in how they present their work online. True expertise cannot be replaced by digital presence alone. There are many misconceptions about becoming an aesthetic practitioner. One of the most common is the belief that it is a quick and easy career path. In reality, it requires continuous education, practice, and a strong sense of responsibility. Professional training and ongoing development are essential to building both skill and confidence. Without this foundation, it is impossible to provide safe and effective treatments. Maja Wilinska’s vision for aesthetics goes far beyond technique. It is rooted in education, discipline, and a commitment to doing things the right way. In an industry that continues to grow rapidly, her work stands as a reminder that true success is built on knowledge, integrity, and respect for the craft. Through MW Beauty Academy, she is not only training practitioners, she is shaping a future where beauty is practiced with care, responsibility, and purpose.

An artist shaping modern glamour through discipline, digital influence, and unmistakable identity Yaj Labeo approaches makeup not as decoration, but as a deliberate act of creation.What first inspired you to pursue makeup as a career was not simply an interest in cosmetics, but a deep fascination with transformation itself. You saw the face as a canvas and beauty as something that could be reimagined through detail, intention, and control. That curiosity quickly evolved into a calling, one that continues to shape your artistic direction today. Your work today reflects a distinct identity that feels both modern and enduring. You describe your aesthetic as sculpted glamour, where precision meets elevation. It is a careful balance between softness and structure, where skin is refined to perfection and features are enhanced with purpose. The result is a look that carries quiet authority while leaving a lasting visual impact. Beyond artistry, your digital presence has become an extension of your brand. Through your platforms, particularly Instagram, your work exists not just in moments, but as an evolving portfolio that reaches a global audience. In today’s beauty landscape, social media acts as both a creative stage and a professional tool, allowing artists like you to connect, influence, and grow continuously. (Glam) Working with pageant contestants and high profile clients has further defined your approach. Pageant makeup requires a unique balance of performance and perfection, where every detail must translate across lights, cameras, and distance. It demands durability, symmetry, and dimension, turning beauty into something engineered rather than improvised. Your creative process mirrors this level of discipline. Every look begins with intention, studying not just the face but the story and energy behind it. From there, you build in layers, treating skin as the foundation of luxury before sculpting, defining, and refining each detail. It is a process rooted in precision, where every element is edited until it feels both seamless and striking. In an industry driven by constant trends, your perspective remains clear. Trends are references, not rules. You absorb what resonates and reinterpret it through your own lens, ensuring that your artistic identity remains consistent. Evolution, for you, is about refinement rather than reinvention. Your experience on international platforms such as Miss Grand International has expanded your understanding of beauty as a global language. It has sharpened your discipline and reinforced the importance of excellence that transcends culture, camera, and context. Balancing creativity with professionalism is central to your work. You approach each project with structure and clarity, creating an environment where creativity can thrive without compromise. It is this balance that allows your artistry to remain both expressive and reliable. Social media has also played a defining role in your journey. It is not only a showcase of your work, but a dialogue with a worldwide audience. For makeup artists today, platforms like Instagram function as both a portfolio and a business tool, shaping visibility, brand identity, and client connection. (SEO Sandwitch) Through your presence, you continue to refine and elevate what you present, ensuring that each image contributes to a larger narrative of modern glamour. For aspiring artists, your advice is grounded in substance. Focus on refining your eye before seeking recognition. Master technique, understand structure, and develop a visual language that is uniquely your own. Talent may open doors, but discipline and consistency are what sustain longevity. Looking ahead, your vision is rooted in restraint and clarity. You are drawn to the idea that true evolution lies not in excess, but in precision, where every detail is intentional and nothing is unnecessary. Your inspirations reflect both legacy and lived experience. Icons such as Naomi Campbell, Tyra Banks, and Coco Rocha have long influenced your vision of beauty and presence. At the same time, the women you have worked with on international stages continue to inspire you, their discipline and transformation pushing you to elevate your craft further. What excites you most now is the expansion of your artistry on a global scale. You are driven by the desire to create work that transcends trends, images that feel timeless yet undeniably current, contributing to the evolving definition of beauty in a digital age. Yaj Labeo represents a new era of beauty, one where artistry, discipline, and digital presence converge. His work is not about following what is popular, but about shaping what comes next, proving that true glamour is not loud, but intentional, precise, and impossible to ignore.

Mariam Mohamed on identity, empowerment, and representing a new global narrative Strength, grace, and quiet determination define Mariam Mohammad, a woman whose journey extends far beyond the title she holds. As the first Emirati Miss Universe UAE 2025, she represents a powerful shift in visibility, identity, and global presence for Arab women. With a voice rooted in authenticity and purpose, she is not only embracing her own path but opening doors for others to step forward with confidence. In this exclusive conversation with Meri & Rime, Mariam shares the meaning behind her milestone and the values that continue to guide her. Becoming the first Emirati Miss Universe UAE 2025 was truly an incredible honor and a defining moment in my life. This milestone meant far more than a personal achievement. It represents an opportunity to inspire others and to show the world that Arab women belong on global stages. We have voices, talents, and stories that deserve to be celebrated internationally. We are ambitious and deeply rooted in our values, yet we are also part of a modern and evolving global conversation.  To me, a modern beauty queen is someone who leads with authenticity, compassion, and purpose. I truly believe that every woman is a queen in her own way, whether she is working hard, overcoming challenges, or striving to grow. Beauty is not defined by appearance alone. It is reflected in how you treat others and how you make people feel. When you stay true to yourself, no external opinion can define you. A true queen not only shines on her own but empowers others to shine alongside her. My academic background in Economics, along with my studies in international business, has played an important role in shaping my perspective. It has given me a deeper understanding of global cultures and the importance of connection, adaptability, and collaboration. These qualities are essential in both the pageant world and in life. I have always been passionate about building connections across cultures, and my education has strengthened that ability. I believe in being Brave, being Kind and Empowering others, this comes directly from my personal experiences and beliefs. I have always believed in courage and in taking steps toward your goals, even when it feels uncertain. Books like Feel the Fear and Do It Anyway by Susan Jeffers have had a powerful influence on my mindset, teaching me that growth comes from stepping outside of your comfort zone. At the same time, I have learned that strength can take many forms. Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain showed me that you do not have to be loud to be powerful. There is space for everyone to succeed in their own way. Kindness has also been a defining part of my journey. I have experienced how even a few genuine words of support can uplift and empower someone. Being surrounded by strong and kind women from around the world showed me that kindness is not something small. It is transformative. It has the power to inspire, to heal, and to help others keep moving forward. True empowerment comes from supporting one another, from choosing collaboration over comparison, and from creating space where everyone can grow and succeed together. I am incredibly proud of the values that define Emirati culture, especially our hospitality, kindness, and generosity. Representing my country on a global stage allowed me to share these values with the world. Wearing my traditional costume was a particularly meaningful moment, as it showcased the beauty and creativity of Emirati design. I also deeply valued the opportunity to connect with participants from different countries. Learning about other cultures while sharing my own was one of the most rewarding aspects of the experience. This journey has taught me the true meaning of dedication, discipline, and resilience. It is an opportunity and also an experience that makes you stronger. I have learned that success is built on consistency, passion, and the ability to keep believing in yourself . I feel incredibly grateful for everything this experience has taught me. Staying authentic on social media is something I prioritize deeply. I remind myself that being genuine is my greatest strength. I focus on sharing my real journey, my growth, my goals, and my values. It is important to remain aligned with who you are and what you believe in. Throughout my journey, I stayed true to myself, and I believe that authenticity is something people can truly feel. In my opinion platforms like Miss Universe play a significant role in amplifying female voices and connect to global audience. They provide a global stage where women can share their stories, connect with others, and inspire change. It is a space where ideas can grow, where voices can be heard, and where women can uplift one another on an international level. Maintaining confidence and resilience in the public eye comes from protecting my mindset and energy. I choose to focus on positivity and surround myself with supportive people. I remain committed to my personal growth and my goals. I also believe that criticism often reflects the perspective of the person giving it, not the person receiving it. Building emotional strength and self awareness is essential in staying grounded and confident. Mariam Mohammad represents a new chapter in the narrative of beauty, one defined not by stereotypes, but by authenticity, purpose, and strength. Her journey is a reminder that true impact comes from within, from the courage to be yourself and the willingness to uplift others along the way. As she continues to use her voice on a global stage, she carries with her not only the pride of her heritage, but the promise of a more inclusive and empowered future.

There are moments in modern screen culture when an actress does not simply arrive but lingers, like perfume in a dimly lit room, impossible to ignore and even harder to forget. Alexandra Daddario has entered that rarefied space with a quiet certainty, her presence at once luminous and enigmatic, her beauty almost mythic, and her career now touched by the kind of momentum that feels less like success and more like destiny. In Mayfair Witches, she inhabits Rowan Fielding, a woman caught between science and sorcery, intellect and inheritance. The series, drawn from the gothic imagination of Anne Rice, has become a cornerstone of AMC’s supernatural canon, deepening its hold on audiences who crave something sensual, shadowed and emotionally charged. What Daddario brings to Rowan is not merely performance but atmosphere. She does not play the witch so much as she suggests the inevitability of becoming one. There is a particular kind of glamour that cannot be styled or manufactured, something that exists in the architecture of a face, in the way light settles across it, in the quiet confidence of stillness. Daddario has long possessed this quality. From earlier roles that flirted with mainstream recognition to her quietly arresting turn in The White Lotus, she has cultivated an image that resists easy definition. She is not only beautiful in the conventional sense, though her wide blue gaze has become almost iconic, but compelling in a way that feels cinematic, reminiscent of a different era where beauty carried narrative weight. And yet, it is in Mayfair Witches that her allure finds its most fitting canvas. The series itself unfolds like a decadent dream, all candlelight and consequence, where lineage is a burden and desire is never uncomplicated. As Rowan Daddario moves through this world with a kind of restrained intensity, her elegance sharpened by vulnerability. The character is a neurosurgeon, rational and precise, yet drawn into a legacy of power that is anything but orderly, a duality that mirrors Daddario’s own screen persona. To speak of her beauty, though, is to step into more subjective territory, and yet it feels almost unavoidable. There is a reason her image circulates with such fascination, why she is so often described in language reserved for the extraordinary. It is not simply symmetry or proportion, but the way her features seem to hold emotion just beneath the surface. She appears both present and distant, modern and timeless, as though she belongs equally to the present moment and to a more romantic, less hurried past. In an industry that often prizes immediacy, she offers something slower, something that invites looking rather than demanding it. Her career, once defined by flashes of recognition, now feels coherently ascendant. Each role has added a layer, a subtle recalibration of how she is perceived. There is a growing sense that Daddario is no longer simply cast but chosen, that her presence brings with it a certain aesthetic promise. She embodies a kind of femininity that is neither overtly performative nor entirely accessible, a balance that places her firmly within the lineage of screen icons who captivate without ever fully revealing themselves. What makes her current moment particularly compelling is how seamlessly it merges performance with persona. The world of Mayfair Witches is one of seduction and danger, of beauty intertwined with something more unsettling, and Daddario fits within it as though she has always belonged there. Her glamour is not ornamental but intrinsic to the narrative, her presence shaping the tone as much as the script itself. There is, perhaps, a quiet understanding forming around her now, an acknowledgement that she occupies a rare space where talent, timing and an almost otherworldly beauty converge. To call her one of the most attractive women in the world is less a statement of comparison and more an observation of effect. She alters the atmosphere of a scene simply by entering it, drawing the eye not through insistence but through inevitability. And as her trajectory continues to unfold, there is a sense that we are only beginning to understand the breadth of what she might become. The roles ahead will likely deepen, darken, perhaps even surprise, but the essence will remain. That rare, ineffable quality that makes an audience lean in, that turns performance into presence and presence into something close to myth. In a culture saturated with fleeting images, Alexandra Daddario endures, not just as a figure of beauty, but as a lasting vision of it.