Tia Haider

The most powerful beauty advice rarely begins with a product recommendation. It begins with a question. For Victoria Lyn, every piece of content starts with one simple thought. Could this genuinely help someone? That quiet philosophy has transformed her from a passionate beauty enthusiast into one of the industry’s most trusted creators, proving that lasting influence is built not by chasing attention but by earning trust one video at a time. When Victoria first entered the world of digital beauty, she quickly realised her passion extended far beyond makeup itself. While experimenting with products brought her joy, what truly inspired her was teaching. Helping someone master a new technique, discover a product that genuinely suited them or simply feel more confident became the heart of everything she created. Beauty, in her eyes, has never been about appearance alone. It is about intention. Every tutorial, every review and every recommendation is designed with a clear purpose, ensuring that viewers leave feeling more informed, inspired or confident than they were before they pressed play. That commitment to purposeful content has shaped every stage of her career. Rather than measuring success through viral moments, Victoria has always valued something far more meaningful. Trust. She believes a loyal community is built through consistency, honesty and genuine care for the people watching. Looking back, there was never one defining breakthrough that transformed her career overnight. Instead, success emerged gradually through years of showing up, creating with authenticity and allowing audiences to grow alongside her. Many followers have witnessed different chapters of her life unfold, celebrating milestones and sharing challenges together. That enduring relationship has become one of the achievements she treasures most. After testing countless beauty products throughout her career, Victoria has arrived at a surprisingly uncomplicated conclusion. Beauty does not need to be overwhelming. The perfect routine is rarely the one with the most products. It is the one that truly works for the individual using it. Healthy skin remains the foundation of everything she recommends, making a reliable moisturiser one of the most valuable investments anyone can make. From there, she believes in choosing versatile essentials that simplify rather than complicate everyday beauty. A natural looking concealer, dependable waterproof mascara and a cream blush that works beautifully on both cheeks and lips create a routine that feels fresh, effortless and timeless regardless of changing trends. Influencing purchasing decisions for millions of people carries a responsibility Victoria takes seriously. Before recommending anything, she dedicates significant time to understanding how products perform in real life rather than relying solely on first impressions. Beauty is deeply personal, she explains, and what transforms one person’s routine may not suit another at all. That reality makes honesty essential. If she chooses to associate her name with a product, it is because she genuinely believes in its quality. Reaching a point in her career where she can carefully select partnerships has allowed her to collaborate with brands she already loved long before any professional relationship began. Those authentic connections ensure that every recommendation reflects her everyday routine rather than a temporary campaign. Her own relationship with beauty has also evolved in meaningful ways. While she has always loved makeup, confidence no longer depends upon creating elaborate looks. Over time, Victoria has embraced a philosophy where less often becomes more. Some days, a fresh faced look with minimal makeup feels entirely complete. Rather than viewing beauty as something that must constantly be perfected, she now sees it as a flexible form of self expression that adapts naturally to different moments in life. That evolution has brought a deeper sense of confidence grounded in authenticity rather than appearance. One of the reasons audiences continue returning to her content is its ability to balance polished presentation with genuine accessibility. Victoria never creates tutorials simply to impress. Instead, she constantly asks herself how viewers can realistically recreate each look in their own homes. Growing up in a small beach town in Florida has remained an important part of her identity, reminding her that beauty should always feel welcoming rather than intimidating. Whether interpreting a celebrity look from a red carpet or simplifying the latest pop culture trend, her goal remains unchanged. She wants people to finish each tutorial believing they can confidently achieve the same result themselves. Looking towards the future, Victoria is increasingly inspired by the possibility of creating something entirely her own. Years of collaborating with leading beauty brands have given her invaluable insight into thoughtful product development and the craftsmanship behind exceptional formulas. If she were to launch her own luxury collection, it would reflect the same philosophy that has guided her career from the beginning. Thoughtful, functional and creatively inspiring. Rather than chasing novelty, she would focus on everyday essentials and beautifully designed tools that quietly become indispensable parts of people’s routines. More than products alone, she hopes to create something that encourages curiosity and reminds people that beauty should always feel enjoyable rather than intimidating. Creatively, she also finds herself entering an exciting new chapter. While beauty remains at the heart of everything she does, Victoria is beginning to broaden her storytelling by incorporating more of her everyday life. Future projects will weave together beauty, lifestyle and the quiet moments that often become life’s most meaningful memories. For her audience, this next evolution promises an even more personal connection with the creator they have supported throughout the years. Her ambitions naturally extend onto the international stage as well. Having already experienced the creative energy of New York, Victoria hopes to continue collaborating in some of the world’s most influential fashion and beauty capitals, including London, Paris and Milan. Each city represents an opportunity not simply to expand her career but to learn from diverse creative communities and continue evolving as both an artist and educator. When asked what beauty standard she would most like to change for future generations, her answer reflects the philosophy that has quietly guided her entire journey. Beauty should never ask everyone to

Mariam Mohamed on identity, empowerment, and representing a new global narrative Strength, grace, and quiet determination define Mariam Mohammad, a woman whose journey extends far beyond the title she holds. As the first Emirati Miss Universe UAE 2025, she represents a powerful shift in visibility, identity, and global presence for Arab women. With a voice rooted in authenticity and purpose, she is not only embracing her own path but opening doors for others to step forward with confidence. In this exclusive conversation with Meri & Rime, Mariam shares the meaning behind her milestone and the values that continue to guide her. Becoming the first Emirati Miss Universe UAE 2025 was truly an incredible honor and a defining moment in my life. This milestone meant far more than a personal achievement. It represents an opportunity to inspire others and to show the world that Arab women belong on global stages. We have voices, talents, and stories that deserve to be celebrated internationally. We are ambitious and deeply rooted in our values, yet we are also part of a modern and evolving global conversation.  To me, a modern beauty queen is someone who leads with authenticity, compassion, and purpose. I truly believe that every woman is a queen in her own way, whether she is working hard, overcoming challenges, or striving to grow. Beauty is not defined by appearance alone. It is reflected in how you treat others and how you make people feel. When you stay true to yourself, no external opinion can define you. A true queen not only shines on her own but empowers others to shine alongside her. My academic background in Economics, along with my studies in international business, has played an important role in shaping my perspective. It has given me a deeper understanding of global cultures and the importance of connection, adaptability, and collaboration. These qualities are essential in both the pageant world and in life. I have always been passionate about building connections across cultures, and my education has strengthened that ability. I believe in being Brave, being Kind and Empowering others, this comes directly from my personal experiences and beliefs. I have always believed in courage and in taking steps toward your goals, even when it feels uncertain. Books like Feel the Fear and Do It Anyway by Susan Jeffers have had a powerful influence on my mindset, teaching me that growth comes from stepping outside of your comfort zone. At the same time, I have learned that strength can take many forms. Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain showed me that you do not have to be loud to be powerful. There is space for everyone to succeed in their own way. Kindness has also been a defining part of my journey. I have experienced how even a few genuine words of support can uplift and empower someone. Being surrounded by strong and kind women from around the world showed me that kindness is not something small. It is transformative. It has the power to inspire, to heal, and to help others keep moving forward. True empowerment comes from supporting one another, from choosing collaboration over comparison, and from creating space where everyone can grow and succeed together. I am incredibly proud of the values that define Emirati culture, especially our hospitality, kindness, and generosity. Representing my country on a global stage allowed me to share these values with the world. Wearing my traditional costume was a particularly meaningful moment, as it showcased the beauty and creativity of Emirati design. I also deeply valued the opportunity to connect with participants from different countries. Learning about other cultures while sharing my own was one of the most rewarding aspects of the experience. This journey has taught me the true meaning of dedication, discipline, and resilience. It is an opportunity and also an experience that makes you stronger. I have learned that success is built on consistency, passion, and the ability to keep believing in yourself . I feel incredibly grateful for everything this experience has taught me. Staying authentic on social media is something I prioritize deeply. I remind myself that being genuine is my greatest strength. I focus on sharing my real journey, my growth, my goals, and my values. It is important to remain aligned with who you are and what you believe in. Throughout my journey, I stayed true to myself, and I believe that authenticity is something people can truly feel. In my opinion platforms like Miss Universe play a significant role in amplifying female voices and connect to global audience. They provide a global stage where women can share their stories, connect with others, and inspire change. It is a space where ideas can grow, where voices can be heard, and where women can uplift one another on an international level. Maintaining confidence and resilience in the public eye comes from protecting my mindset and energy. I choose to focus on positivity and surround myself with supportive people. I remain committed to my personal growth and my goals. I also believe that criticism often reflects the perspective of the person giving it, not the person receiving it. Building emotional strength and self awareness is essential in staying grounded and confident. Mariam Mohammad represents a new chapter in the narrative of beauty, one defined not by stereotypes, but by authenticity, purpose, and strength. Her journey is a reminder that true impact comes from within, from the courage to be yourself and the willingness to uplift others along the way. As she continues to use her voice on a global stage, she carries with her not only the pride of her heritage, but the promise of a more inclusive and empowered future.